Effective Advocacy: How do we do it?

In a world where commerce is king and the public good is a poor second on a good day, libraries are struggling and effective advocacy is needed more than ever.  APLA's Advocacy Interest Group was launched late October 2012.  The IG's primary function is to act as a support to the APLA Executive in its advocacy role, and to the individual members of APLA in their own local advocacy efforts. This session will update APLA members on the work accomplished to date, reflect on effective advocacy, and invite member discussion and feedback on current advocacy efforts and future plans.

Slides: 

Advocacy and Communication.pdf